Advances in National Brand and Private Label Marketing: Fifth International Conference, 2018 (Springer Proceedings in Business and Economics)
by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Alexander Chernev
ISBN 13: 9783319920832
Format: Paperback Publisher: Springer Published: 09 Aug 2018
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Advances in Digital Marketing and eCommerce: First International Conference, 2020 (Springer Proceedings in Business and Economics)
by Francisco J. Martínez-López, Steven D'Alessandro
ISBN 13: 9783030475949
Format: Paperback (229 pages) Publisher: Springer Published: 07 May 2020